My name is Stijn van Willigen, and it is my mission to help B2B Consulting & Coaching businesses grow with evidence-based marketing strategy.


  • have over 7 years of experience in marketing and sales.
  • co-founded Weekmeals, world’s #1 science-based nutrition app for fitness coaches, which I grew from zero to tens of thousands $ in MRR, while being bootstrapped.
  • mentored 30+ fitness companies on marketing and sales to get them 5-20 new clients.
  • dream about helping people (and businesses) become the best, most satisfied, and energized version of themselves, giving the mental space to help the entire planet and its animals.

I believe in an evidence-based approach to human flourishing, motivation, and psychology.

Tooling and channel tactics:
– Buyer & competitor research – qualitative (interviewing) and quantitative (surveys)
– SEO research (SEMrush, Ubersuggest)
– Paid social (Linkedin & Meta)
– Google Ads
– Copywriting
– Creative process (Figma, Adobe Illustrator, Photoshop & Premiere Pro)
– Email automation (Mailchimp, ActiveCampaign, Intercom)
– Data analysis (GAnalytics, Mixpanel, Hotjar, Fullstory)

Want my help? Book a free strategy call and see whether we are a fit!